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OK, so we've created a press release using either the PRWebQuickstart template,
or a simple Word or word processor page. The screen shot to your right
shows the various fields you'll be pasting your release into.
Keep in mind a few key points:
1) Keep your headline under 170 characters. (You can change that to 200 characters once you've upgraded your release).
2) Make the summary succinct, but get the key message across. This is what shows up on the desktops of media professionals, editors and blogs, so make it compelling.
3) Follow the guidelines provided by PRWeb regarding your intro and body content (e.g. no HTML in the body, adult content is forbidden, keep it between 350 and 1000 words, etc..)
4) I suggest creating and submitting your press release up to 7 days ahead of the actual date you want it to appear. (I'll explain in Section 3 of PRWebQuickstart). If you upgrade or use PRWeb Direct, you can submit today and see it in the press tomorrow. If not, you have a 2-day delay before it can be seen online.
5) Pick the industry closest to your target market.
6) MSA & Country: Unless you're pinpointing your press release, choose All Regions and All Countries to get the greatest response.
7) Use the actual target Web Page (not necessarily the Home Page) of your web site as the URL.
