Search Engine Optimization of PR

Welcome to PRWeb's Online Invisibility Engine

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Here is where you'll find a dozen tips and tricks to ensure that your next press release becomes a beacon to the media, journalists, magazines, TV and radio personalities. But just as important, your Online Press Release will also become a source of valuable traffic to your web site; a brand management tool to drive your logo, name and tagline onto hundreds of web sites that receive millions of visitors every day.

PRWeb.com At Work

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PRWeb.com is an Online Newswire with a proprietary Online Visibility Engine which utilizes a series of unique and some exclusive technologies to:

1) Proactively distribute your Press Release to over 100,000 media outlets (this includes journalists, editors, news web sites, blogs and public relations professionals).

2) Help you format, optimize and professionalize your press releases to ensure maximum media, pickup and online visibility opportunities.

Craft Creative Headlines

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Grabbing the attention of your audience is a challenge. In this guide we will help you develop the initial idea, find associations that leverage Top of Mind Awareness and then turn those elements into a headline that gets you traffic and results from the media, search engines, blogs and RSS feeds.

Write A Creative Summary

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Making your story compelling enough for a journalist to read in 2–3 sentences takes finesse and the ability to view your press release from the viewpoint of the media. Don't skimp here... this is your time to shine, and condense your key thoughts into succinct sentences that develop readership.

Media-Centric Body Copy

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Now that we're working on the actual body of your release, it's important that you have a message that is professional, somewhat newsworthy, and really connects with your audience. Think in terms of what your release will look like in print... and whether it will garner further attention by journalists.

The Magic Of Links

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Well-crafted links are one of the most powerful element of an online media campaign. Make sure you know the format (see below), and use them sparingly. A good press release with links pointed at the right pages will provide you years of web activity... so do them right, matching format to contribution level.

Build Your Signature

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Now that the release is all but ready to upload into PRWeb's Online Visibility Engine, let's look at who composed the release, and how you want to connect them to the release. Most of the time you want responses from the media coming to your PR firm. But if not, then make sure you have a Designated Hitter for the media to deal with.

Connect With Attachments

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One of the most valuable things you can add to a press release is images, documents and Adobe Acrobat files. Fine-tuned, these elements will not only get you more attention, but also help you receive better attention from search engines. Here's how...

Dynamic Details

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Now that your Press Release is online, there are a number of additional details you CAN do to increase its effectiveness.

Tracking Statistics

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One of the coolest part of driving web PR through PRWeb.com is that I get to watch the result in REAL-TIME, via the PRWEb Statistics page. Every release with any contribution has this feature, and as you increase contribution, you also receive increased statistics with more granular detail. More good stuff below.