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Now that the release is all but ready to upload into PRWeb's Online Visibility Engine, let's look at who composed the release, and how you want to connect them to the release. Most of the time you want responses from the media coming to your PR firm. But if not, then make sure you have a Designated Hitter for the media to deal with.
1. Who Are You? - If you're the writer, the PR firm AND the company you're writing about, then this is easy: just create a profile for you, a contact person's info and a little history, and a link to your site (don't put email addresses in, as they are available in protected format on PRWeb's site when viewers come to visit. Visit other releases to see examples.
- This is at the Bottom of your Press Release. Be or Hire a Contact Person.
2. Your Resume - Since this is either YOUR resume'/bio/company profile,or that of your PR firm, you want to ensure this is accurate, somewhat dynamic, and makes the viewer feel comfortable connecting with the contact person. But this is not the place to show off. Sincerity rules here.
- PRWeb.com provides for Your Company Overview. Make it Sincere, Engaging.
3. Keep It Real - Editors and journalists want to connect with a real person who at least respects their presence in your life, and who also has the unanswered questions posed by the press release. So ensure that your release is accurate, and that you're "approachable" and willing to give the media most or all that they seek from you. It'll be worth it.
- Serve the Media! They are Your Friends! No BS, be Approachable.
4. Be Prepared - If you have a press release that has some timely or interesting information, you are sure to receive some sort of interest from the media. Be prepared with detailed images/scans/photos of your product, service, people and company. And give the media what they ask for in a timely manner. It's key – not only today, but in the future.
- Have a paper Media Kit for the press. Use when asked by qualified Journalists.
5. Link Home - This may sound redundant about now, but it's really important: put a link in your signature to ensure that viewers can easily find you. In addition, a link here also provides value to your website, as PRWeb.com is a high Page Rank site, and you benefit from every high Page Rank site you have linking to you.
- Ensure you have a Link pointing to your web site from your Signature Block.
