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Now that your Press Release is online, there are a number of additional details you CAN do to increase its effectiveness.
1. PR Firm - This area provides a name and a link to the "profile" of the PR firm who launched your release. Their business size, management,types of PR, a description of their services and focus and any succinct details are provided right here. If you're the firm, it's a great place to plug your biz.
- For PR Firms,PRWeb.com provides a branded are to Market Your Services.
2. Related PR - Now this is a really cool feature – every release you distribute under the same RSS category (see below) will be a link below your current release. So if you want to ensure that a viewer sees not only TODAY's PR from you, but last week and last years, simply plug them into the same RSS feed and enjoy the ride! (See above)
- Link Press Releases Together – Add Momentum, Increase Clicks like PPC.
3. Site Preview - Another amazing feature of PRWeb is the site preview, available when you click the magnifying glass on the Home page of PRWeb (for that day's releases) and below your Related PR. Make sure that you're showing the page of the site you want prospects viewing.
- Viewers can View YOUR SITE right from your PR on PRWeb.com.
4. RSS - Really Simple Syndication, or RSS, provides a way for you to get your press release delivered to blogs, forums, email and news readers (as well as many news sites and browsers). Set this up with keywords (don't spam) and you'll provide a window from your press into the rest of the online world, worldwide. PRWeb.com has nearly 20,000 RSS feeds.
- Use PRWeb.com as instant Distribution of your PR to Blogs, Sites, Journalists.
5. Selected Distribution - Every release that has any level of contribution is sent to the email box of the editors and journalists covering that specific area of distribution. You can pick up to 10 "channels" at a time,to ensure that you not only get a major category (eg. Business), but also the important sub-categories (Business: Marketing, Business: Books).
- Select 1–10 Unique Distribution "Channels" for Focus or Broad Dist.